Room Service on Wheels (R.S.O.W) was created and developed by Randy DeJohn, a 35 year career in the restaurant business, along with his good friend, Mike Nash. The concept was based on the up and coming trend of "ghost kitchens" (food delivery or curbside pickup only). The model was based on not only providing delicious food, but food that can travel well coupled with friendly customer service. Because the kitchen is located in a densely populated area within downtown Fishers, food delivery was enhanced by adding mopeds, bicycles and gold carts, in addition to autos.

The outdoor patio provided the perfect area for their summer/fall music concert series. It was during the outdoor concerts, over a few home brewed beers, that the desire to expand to a sit-down restaurant & brewery was developed via new friendships with John Jakob & Mike Finnegan. Hence a new partnership for a sit-down restaurant/brewery was created with King Jugg Brewing Company. With the addition of the sit-down restaurant and brewery, 2 additional partners were added: Leslie Halkovich & Aaron Pearlman to help round out the business team.